A symphony of look and function
Our designs must not only look beautiful, but they must also function beautifully. A great design not only entices you to touch, but it must be intuitive and simple to understand.
Our approach to great design
Every design project at Cerebro starts with a thorough analysis. We want to identify each brand’s needs, direction, its aspirations and goals. We then align those goals to help inspire and interact with our audience. Our end goal is a unique design, specifically tailored for each brand.
01. Research & Discovery
Every design project begins with a thorough research and discovery phase where we gather all the necessary details about your company, its target market, challenges, expected end-goals and more.
02. User Experience Design
After thorough research and discovery, our next step is to align our findings with proven design strategies, organize our content and story into layouts and modules streamlined for conversion.
03. User Interface Design
We continue our design process through user interface design, where we explore interfaces, colour, icons and font treatments to streamline navigation, establish a simple and intuitive content hierarchy and enhance the overall brand aesthetic
04. Art Direction
Visual storytelling is key to setting the overall aesthetic of the brand; it also sets the mood and feel of any digital, print or live experience. Our art directors help bring brands and experiences to life through the use of photography, video, colour, and typeface treatment.
Working with the right design partner is not everything; you also need a production partner that has the know-how to deliver an efficient, cost-productive, high-quality final product, experience, and/or overall campaign.
06. Testing and Optimization
To ensure everything we design is optimized to give the best results, we fully embrace the design, test, optimize and repeat the process to ensure we are delivering the best results for our clients.